OPEN CALL TO THE PR PROFESSION TO ADD A NEW GOAL TO THE SUSTAINABLE DEVELOPMENT GOALS (SDG) OF UNITED NATIONS
Considering that:
- Relationships between people must take place in a climate of trust which facilitates the exchange of opinions and agreement based on different ideological and cultural positions. Coexistence requires basic consensus, such as human rights, respect for institutions, separation of powers and individual sovereignty. Such consensus requires that the truth is always the first version of the facts, in such a way that lying is a marginal behaviour and, as such, easily identifiable.
- However, fake news have become a threat to the coexistence of people and communities. Many researches have scientifically shown that lies circulate faster than truths on social networks. The general decline in the credibility of institutions, companies and individuals induces, in turn, a loss of confidence in political and economic systems. Mistrust and discredit undermine the foundations on which democracy is built, which is still far from framing the coexistence of the majority of the world's peoples.
- Trust is a good that is built from top to bottom. The loss of trust in the institutions that govern us is transferred to the relationships that we maintain both in the private and professional spheres. This is confirmed by various sociological researches in different countries of the world. Globalization has spread very quickly this mistrust and facilitated attitudes of manipulation and propaganda.
- Communication comes from the Indo-European words "ko" and "mein", which mean "to create community". Communication professionals have a responsibility to create and care for communities, from those that make up our organizations to the societies of which they are a part.
Global Alliance Alliance for Public Relations and Communication Management invites Public Relations (PR) organizations all over the world to support a call to the United Nations (UN) to add a new goal to Sustainable Development Goals (SDG): “Responsible communication”.
That new goal would be the eighteenth of the SDG as part of the 2030 agenda.
Responsible communication means:
Open dialogue about global challenges, such as climate change, poverty reduction and democracy.
Consider dialogue as the most powerful weapon.
Freedom of opinion and press.
Ethical approach to organizational and institutional communications, based on facts.
Fight against fake news and any kind of propaganda.
Educate individuals to use their ‘communication powers’, especially through social media.
Public and private support for rigorous journalism.
Support diversity at the deep level and equality of genders.
Empathy to those who suffer from hunger, poverty, lack of opportunities, war, forced migrations and discrimination.
Positive and inclusive language.
It is an open and public call to use responsible communication as a way to boost the full 2030 agenda and all SDG.
The executive board of the Global Alliance for Public Relations and Communication Management
October, 2022. World PR & Communications Month #PRCOMMSMONTH
Endorsements:
Name of the organisation/ Country
1 17.PR / China
2 Asociacion Mexicana de Profesionales de Relaciones Publicas (PRORP) / Mexico
3 Portuguese Association for Corporate Communication (APCE) / Portugal
4 Accommcan Communications Ltd. / Indonesia
5 Agenzia di Comunicazione BASI Comunicanti / Italia
6 Alejandro Muñoz / Chile
7 Alkemi Collective / South Africa
8 APRA African Public Relations Association / Nigeira
9 APRN Asean PR Network / Indonesia
10 APROCORA / Peru
11 Ardent Communications, Inc. / Philippines
12 Asociación de Directivos de Comunicación (DIRCOM ) / Spain
13 Asociacion de Relacionistas de Puerto Rico / Puerto Rico
14 Atresmedia / Spain
15 Bahcesehir University / Türkiye
16 Banco Popular Dominicano / Dominican Republic
17 Bici de Miercoles / Peru
18 Brazilian Association for Business Communication (Aberje) / Brazil
19 Canadian Public Relations Society (CPRS) / Canada
20 Capital One Group / Kenya
21 Capricorn Group Limited / Namibia
22 Centre for Strategic Communication Excellence /Australia
23 Chartered Institute of Public Relations (CIPR ) / United Kingdom
24 Communicare Consulting Group / Uruguay
25 Communication & Entreprise (COM-ENT) / France
26 Communication Consultancies Association of Turkey / Turkey
27 Communicologist / India
28 Comunideas Comunicación y Estrategia / Spain
29 Concordia Communications / Puerto Rico
30 Consol Vancells / Spain
31 Corporate Excellence Centre for Reputation Leadership / Spain
32 Corresponsables / Spain
33 Council of Public Relations Pakistan / Pakistan
34 culturaRSC.com / Spain
35 Diario Responsable / Spain
36 DKV Seguros / Spain
37 Ecosystem Marketing and Communications / South Africa
38 EDILEX COMUNICACIÓN / Costa Rica
39 Efecto Mariposa Comunicación / Spain
40 Effect BCW / Turkey
41 Elizade University / Nigeria
42 ESIC BUSINESS AND MARKETING SCHOOL / Spain
43 ESIC UNIVERSITY / Spain
44 Estonian Public Relations Association / Estonia
45 Euprera European Public Relations Education and Research Association / Belgium
46 European Institute of Communications / Ireland-Belgium
47 Federazione Relazioni Pubbliche Italiana (FERPI) / Italy
48 Fondazione Cogeme ETS / Italy
49 German Public Relations Council / Germany
50 Global PR Hub / Vietnam
51 GMD Public Relations Consultant, Inc. / Puerto Rico
52 GoldenPen / Vietnam
53 Hitachi Rail / Italy
54 HMC / New Zealand
55 Hrvatska udruga za odnose s javnošću/Croatian Public Relations Association / Hrvatska/Croatia
56 Huaynocomunica estudio / Peru
57 ILUNION Comunicación Social / Spain
58 Inner Strength Communication Inc. / Canada
59 Institute of Public Relations Malaysia / Malaysia
60 Inter American University / Puerto Rico
61 International Association of Business Communicators (IABC) / United States of America
62 International Public Relations Network (IPRN) / Portugal
63 JAW Communications / Australia
64 Latin American Communication Monitor / Spain
65 LSPR Institute of Communication and Business / Philippines
66 MARCO / Spain
67 ML Comunicación Estratégica / Dominican Republic
68 Mutualia / Spain
69 MyM Comunicaciones / Peru
70 Nati de Mora / Spain
71 Nebrija University / Spain
72 Nigerian Institute of Public Relations / Nigeria
73 Nowzuwan / Bangladesh
74 Observarse / Spain
75 Pastille / France
76 Peterson Integrated Communication Institute / Kenya
77 PR Klub / Czech Republic
78 ProCom – the Finnish Association of Communications Professionals / Finland
79 Public Relations Institute of New Zealand (PRINZ) / New Zealand
80 Public Relations Institute of Southern Africa (PRISA) / South Africa
81 Public Relations Society of America (PRSA) / United States of America
82 Public Relations Society of the Philippines / Philippines
83 PuntoCero Consultores / Chile
84 Red de prensa turística del Perú / Peru
85 Reputation Lighthouse / United States of America
86 RP Leader / Spain
87 Schweizerischer Public Relations Verband SPRV - pr suisse/ Switzerland
88 Seashell Communications / United Kingdom
89 Soziable / Spain
90 Táctica & Estrategia / Colombia
91 The Definite Article / Australia
92 The PR Agency / South Africa
93 The Promise Foundation / India
94 The Talent Factory / Mauritius
95 The Vietnam Public Relations Network (VNPR) / Vietnam
96 TOC Asociados / Peru
97 Turkish Public Relations Association (TUHID) / Turkey
98 Ulivo & Co. Communications / South Africa
99 Universidad Belgrano / Argentina
100 Universidad de San Martín de Porres- Facultad de Ciencias de la Comunicación, Turismo y Psicología / Peru
101 Universiti Teknologi MARA Malaysia / Malaysia
102 University of Liberal Arts Bangladesh / Bangladesh
103 University of Oregon, School of Journalism and Communication / United States of America
104 University of Pretoria / South Africa
105 Valin Strategic Communication / Canada
106 Vesna Villafuerte Petrinec / Peru
107 Wide Awake Communications / Ireland
108 World Communications Network / Malaysia
109 Zambia Institute of Public Relations and Communication (ZIPRC) / Zambia
Please, confirm the endorsement of your organisation by filling in the form below: