RISE: Innovating Global Communication
The theme for the IABC 2016 World Conference is RISE: Innovating Global Communication. It represents their mission to elevate your career, the global rise of communication as a business-crucial part of the organization, and the stunning transformation made by New Orleans, the conference city, as it tackles challenges to become a strong and growing hub for innovation.
What to expect
We’ll carry innovation throughout the program, building on the best of what we’ve learned about outstanding communication and aiming high to capture the newest knowledge and ideas in the profession. Here’s what you can expect:
- Learn how to drive innovation and reinvent your communication practice.
- Access ideas about new tools and techniques that will foster your ability to innovate.
- Experience truly inspirational keynotes who can expand your ideas about the future of the profession.
IABC is grounded in creating connections around knowledge, experience, ideas and people. These connections drive innovation and enable you, and the communication profession, to rise and be recognized for the contributions you make to your organizations.
Tangible benefits
By attending the IABC World Conference, you will:
- Increase your network with over 1,200 participants in attendance.
- Experience outstanding keynote speeches and informative panel discussions.
- Choose from more than 60 exceptional sessions in a variety of formats.
IABC is grounded in creating connections around knowledge, experience, ideas and people. These connections drive innovation and enable you, and the communication profession, to rise and be recognized for the contributions you make to your organizations.
We’ll share the innovative knowledge, creative tools and critical connections we need to make communication the centerpiece of a thriving business community.
Tracks with a focus
Our sessions will be organized by one of these five tracks.
- Communication skills: Skill-based knowledge, such as technical and social media skills, measurement techniques, planning, writing, photography/visuals, design and presenting
- Leadership and strategy: Dialogue and techniques that position communication as a high-value function, enable communicators to facilitate and foster relationships, build leadership skills and empower communicators to better support business goals
- Marketing and brand: Insights and expertise on marketing to support sales and branding as an expression of the value of an organization, product or service
- Reputation: Guidance on interpreting perceptions, values and connections that stakeholders have toward an organization, incorporating social responsibility and employing strategies for preparing for, and dealing with, a crisis
- Employee engagement: Case studies, analysis and best practices that help to ensure employee behaviors that support organizational goals and demonstrate above-and-beyond commitment
Global Standard and Career Paths
The World Conference program is aligned to the Global Standard, defined by communication professionals around the world who embrace a shared career purpose and six core Principles as the building blocks of their work. Applying that standard enables us to cross all borders, align with diverse cultures and effectively serve organizations of all types and sizes.
Sessions will also be categorized by Career Path, helping to support your career goals as you plan your schedule. Choose the path that best describes where you are today.
Join us! Registration opens at the end of October 2015.