DEEP TALKS WITH GLOBAL PUBLIC RELATIONS LEADERS

MARTA PERLADO

Dean of School of Communication and Arts at Universidad Nebrija

“The value of communication as a strategy to reinforce a brand and maintain a good reputation in the market is undeniable”

YOMI BADEJO-OKUSANYA

President, African Public Relations Association (APRA) & Group Managing Director at CMC Connect (Perception Managers)

“PR is the business of influencing your thoughts about a product, service and individual”

ELINA MELGIN, PH.D.

Adjunct professor, Senior Advisor, CEO of ProCom – Finnish Association of Communication Professionals (2005-2022), Painter

“Communication and PR means interaction-based influencing but not all PR is ethical”

JOSÉ ANTONIO LLORENTE

Founder and executive president of LLYC

“We believe in communication that, in short, forms part of the solution to many of the challenges of our time”

TONI MUSI FALCONI

Professor, senior counsel of change management and former chair of the Global Alliance

“The PR profession gives me life, air, reason”

PRITA KEMAL GANI

Founder and CEO of LSPR Communication and Business Institute

“The Public Relation department is the heart of the company”

RICHARD EDELMAN

CEO OF EDELMAN

“The profession must grow laterally”