Ethical choice: Responsibility of Social Media Platforms

Welcome to join a free webinar about the social accountability of social media platforms. Speakers Salla-Maaria Laaksonen, Taru Nikulainen and Kia Haring will discuss this timely topic.

This webinar is part of Global Alliance’s Responsible Communication – Ethics First programme in February 2025.

Webinar Objective:

This webinar discusses the social accountability of social media platforms: their growing roles, responsibilities and power in society, how they have been challenged and criticized in public discourse, and how have the platforms aimed to reclaim their legitimacy. The talk will end with a discussion on the responsible use of social media. 

Date and time: Mon 24 February, 1:00 – 2:00 pm GMT/ 3:00-4:00 pm EET

Key Takeaways:

  • Understand the growing role and power of social media platforms

  • Gain insights into the responsible use of social media

Speakers

  • Salla-Maaria Laaksonen (Docent/Affiliate Associate Professor, D. Soc. Sc) works as a Senior Research in the Centre for Consumer Society Research at the University of Helsinki. Her research focuses on communication and organizing in the platform society. Current projects look at organizingwith AI, activism in the hybrid media system, and the sustainability of digital media. She is also an expert in digital research methods and research ethics of using social media data.

  • Taru Nikulainen, Managing Director, Brunnen Communications. Taru lives and breathes strategies, influence and stakeholder relations. Being well seasoned in the communication field Taru is also strong in leading change communication and crisis situations. Since establishing Brunnen 14 years ago, Taru with her team has developed Brunnen as one the most appreciated strategic comms agency of the country. At the same time Brunnen has been evaluated as the most business ethical comms agency in Finland.

  • Kia Haring, Director, Ethics & Standards, Global Alliance for Public Relations and Communication Management

This webinar is organized by ProCom – The Finnish Association of Communication Professionals. It is part of Global Alliance’s Responsible Communication – Ethics First initiative in February 2025.

ProCom – the Finnish Association of Communications Professionals – is an organisation for corporate communication, strategic communication, marketing communication and public relations practitioners in Finland. ProCom fosters the professional development of its nearly 2 700 members and promotes the value communication provides to society. Our members range from industry thought leaders working in strategic leadership positions of major corporations to entry-level practitioners and entrepreneurs.