Technology has changed the way we communicate. The transformation substantially affects the Public Relations profession and, through it, the way in which organizations manage relations to their stakeholders. In theTechnology & PR Month we are going to explore how advances, especially the digitalization of the economy, impact our profession and place us in front of new challenges. Certainly, we are facing a unique opportunity to elevate Communication and PR as the cross and facilitating function that provides coherence to the management of the different areas of an organization. A cultural change that requires an open, diverse and integrative vision of dialogue between equals.
A webinar will be held on May 14th. The time and program will be announced soon. Stay tuned!
José Manuel Velasco
Chair, Technology and PR Month
Unlocking the Future: Exploring the Impact of Technology on PR in Global Webinar Event
Join us for an insightful exploration into the dynamic intersection of technology and the public relations (PR) profession in our upcoming hybrid event, 'How Technology is Shaping the PR Profession.' Presented in collaboration with Nebrija University, Spain, this engaging webinar brings together esteemed industry leaders and visionaries from around the globe.
Scheduled for May 14, 2024, from 10 am to 12 pm (GMT+1) Lisbon and London time (11 am to 1 pm CET/GMT+2 Madrid time), our distinguished panel of speakers includes:
Jaffri Amin Osman, Managing Director of World Communications, Malaysia
Hamilton dos Santos, General Director of Brazilian Association for Corporate Communications (Aberje), Brazil.
Hemant Gaule, Dean at the School of Communications & Reputation (SCoRe), India.
Peter Mutie, Executive Director & CEO of Peterson Communications, Kenya.
Jean Valin,CPRS, Principal Valin Strategic Communication.
Jorge Alvarez-Naveiro, Head of Brand, Marketing, Communications (BMC) & Alliances in Antolin, Spain.
Moderator: José Manuel Velasco, Immediate Past Chair of the Global Alliance for Public Relations and Communication Management
Don't miss this opportunity to gain valuable insights and network with industry experts.
Articles Technology and PR 2024:
Transforming Public Relations in Brazil: The Role of Technology by Hamilton dos Santos and Paulo Nassar
AI, PR & Communication: A Threat or Opportunity by Jaffri Amin Osman
How is Artificial intelligence shaping public relations? by Jean Valin, APR, FCPRS
Technology is Accelerating PR Growth in Africa by Peter Mutie
The new technologies can take human creativity to new heights by Jorge Álvarez-Naveiro
Revolutionizing Public Relations: The Impact of Technology by Aakriti Bhargava
From Words to Algorithms: Understanding Public Opinion With AI by LYCC Ideas Audiobook
Study Innovation in Communication by bcw and Dircom
Technology and PR Month 2023 edition Webinars and Resources below:
Resources
We also have a fantastic series of talks, essays and webinars drawn from our Best of Education, Training and Learning Month which are all technology related.
Cyber PR and Professional ethics
Ethical challenges in Navigating Misinformation
Understanding short video formats
3rd annual IPR Disinformation in Society Report
AI, ethics and online shopping
Digital Transformation strategies in Tourism
AI AI Captain! AI leadership in Communications