Technology has changed the way we communicate. The transformation substantially affects the Public Relations profession and, through it, the way in which organizations manage relations to their stakeholders. In theTechnology & PR Month we are going to explore how advances, especially the digitalization of the economy, impact our profession and place us in front of new challenges. Certainly, we are facing a unique opportunity to elevate Communication and PR as the cross and facilitating function that provides coherence to the management of the different areas of an organization. A cultural change that requires an open, diverse and integrative vision of dialogue between equals.

A webinar will be held on May 14th. The time and program will be announced soon. Stay tuned!

José Manuel Velasco
Chair, Technology and PR Month

Articles Technology and PR 2024:

Transforming Public Relations in Brazil: The Role of Technology by Hamilton dos Santos and Paulo Nassar

Technology and PR Month 2023 edition Webinars and Resources below: