GLOBAL RESOURCES IN ETHICS FOR ALL PUBLIC RELATIONS AND COMMUNICATION PROFESSIONALS

Putting ethical considerations in every day decisions can be challenging. That is why many associations have developed decision trees, case studies and practical advice. The Global Alliance has pooled these resources and guidance which can be accessed through the links below.

It is also recognized that an annual pledge, or re-sign, of an ethical pledge is a highly desirable mechanism to remind professionals of their obligations and the need for training or re-training in ethics on a regular basis.

Articles, videos and blog posts related to Ethics: #EthicsMatter

Webinar: Let’s Not Forget About Feelings! The Role of Emotions in Communicating During Critical Situations by Johanna Kaprio-Papageorgiou, Chiara Valentini and Yan Jin:

Webinar: What do professional communicators do when the world goes crazy? by Anders Schroll, Pelle Nilsson, Sara Helweg Larsen and Thomas Ritter:

Webinar: What does it take for businesses and organizations to earn the trust of their stakeholders in this new era of moral economy? by Harri Leinikka:

Webinar The Ethics of Corporate Social Responsibility by Dr. Wole Adamolekun:

Webinar: Digital Communication and Ethical Problems: Insights from two studies by Jens Hagelstein, M.A. and Jeanne Link, M.A.:

Webinar AI, communication and ethics: challenges and opportunities, presented by: Sine N. Just, Ib T. Gulbrandsen and Mikael Munck. Click to view the webinar here.

Video - Ethics in social media – a challenge for brands today by Norman A. Agatep:

Webinar - Trust in media during the Covid-19 pandemic: Implications for communication professionals:

Webinar Trust in media during Covid-19: – implications to communications professionals by Chiara Valentini and Mark Badham - short version:

Video - Eero Hyvönen, Chair of Council for Mass Media from Finland commenting on Trust on media research results:

Video - Implications to communications professionals by Chiara Valentini:

Video Elaine Koller, CEO of Public Relations Institute of New Zealand (PRINZ) presenting the key principles of their Code of Ethics:

Video Defending and Developing an Ethos – Recent Cases form Germany presented by Prof. Dr. Lars Rademacher, Chairman of the German Public Relations Council and Professor at Hochschule Darmstadt - University of Applied Sciences in Germany.

Webinar - Trust me, I'm in PR by Kim Blanchette and Colleen Killingsworth

Webinar: Ethical point of view on Social marketing: Crisis Resilience in the Covid-19 Pandemic by Dr. Soc. Sci. Salli Hakala, Aino Ruggiero, PhD and Päivi Tampere, PhD.

Webinar Global Alliance Asia Pacific Ethics Month Student and Practitioner online conference on Ethics by Jaffri Amin Osman (Institute Public Relations Malaysia), Nico Wattimena, PhD (LSPR Communication & Business Institute, Indonesia), Dr. Wan Norbani Wan Noordin (University Teknologi MARA, Malaysia), Prof. Marco M. Polo (De La Salle University-Dasmarinas, Philippines) and Dr. Ryuhei Sano (Hosei University, Japan):

Webinar: How lobbying can serve democracy by Päivi Shivola, Chair of the Council of Ethics for Communication in Finland talks with Tuomo Yli-Huttula, Chair of the Lobbying network in Finland, Director for Communications and Public Relations at Finance Finland:

Facilitator, not mouthpiece – the future of PR in wicked times by Ana Adi and Thomas Stoeckle

Use of false or misleading claims to promote environmental sustainability – is called greenwashing! by Leo Stranius

PR ethics in a predicament: what is the solution? by Irene Lungu Chipili

Ethics Guide to Artificial Intelligence in Public Relations by CIPR – Chartered Institute of Public Relation

Webinar PRSA Storytellers: Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication

Webinar PRSA Storytellers: Ethics Month: Lilly Ledbetter on Fair Pay

Public trust in the media during the pandemic: Communication lessons by Chiara Valentini and Mark Badham

Understanding ethical paradoxes helps communication leaders (re)build trust in leadership by Anne Laajalahti & Maijastiina Rouhiainen-Neunhäuserer

AI and Ethics:  Implications for Communicators - A three-piece article series

Part One: The Current Use of AI-Based Tools in Communications

Part Two: AI Governance and the Ethical Guardian Role of Communicators

Part Three: Changes and Challenges in the Operational and Strategic Role of Communicators

Authors:

Alexander Buhmann, Ph.D., is associate professor of corporate communication at BI Norwegian Business School and director of the Nordic Alliance for Communication & Management. Alexander is a member of the expert panel on artificial intelligence at the Chartered Institute of Public Relations (CIPR).

Anne Gregory, Ph.D., is professor emeritus of corporate communication at the University of Huddersfield, honorary fellow and former president of the Chartered Institute of Public Relations (CIPR) and past chair of the Global Alliance for Public Relations and Communication Management. Anne is a member of the CIPR expert panel on artificial intelligence.

Ethical point of view on Social marketing: Crisis Resilience in the Covid-19 Pandemic

Authors:
Dr.Soc.Sci, Salli Hakala, Senior Lecturer, University of Helsinki
Aino Ruggiero, PhD, Project researcher, University of Helsinki
Päivi Tampere, Head of Communications Prime Minister's Office, Finland

The Whole Truth by Roger Bolton

Putting Ethics to Work for You by Kevin Sludds

Ethics is for Life - Not Just for February by Catherine Arrow

Ethical practice of PR in the 21st Century by Peter Mutie

Corporate Communication in the age of Moral Money by Paulo Nassar & Hamilton dos Santos

The New PR Ethics by Eliot Mizrachi

Ivy Lee and the First Code of Ethics by Shelley J. Spector

Ethics as the cornerstone of the Global PR & Communication Model by Ángel Alloza & Clara Fontán

The International Declaration in Communication for a Better World - A Strong Call for Commitment and Action by Solange Tremblay

Business Ethics: What Do We Owe Our Future Generations in Planetary Citizenship? By John Paluszek

Is Ethics Public Relations an oxymoron by Dick Martin

Public Relations in the Trenches by Dick Martin

Global Alliance

https://melbournemandate.files.wordpress.com/2012/09/working-paper-responsibility-group.pdf

http://www.mepra.org/wp-content/uploads/2017/05/The-Stockholm-Accords_draft_June-15_new-CI-1.pdf

Global Economic Ethic, April 2009

Global Protocol on Ethics in Public Relations, June 2003

Comparison of Code of Ethics, February 2002

ABERJE

Aberje’s research about the “Compliance Overview in Organizations in Brazil”
http://www.aberje.com.br/mkt_parceiros/2018/pesquisas/PesquisaCompliance2018.pdf

Article by Paulo Nassar and Luiz Alberto de Farias – “Ethics and Organizations: narratives and conflicts”. http://www.revistas.usp.br/organicom/article/view/144109

Article - in Portugues and English – published at Valor Setorial Corporate Communication 2019. http://www.aberje.com.br/mkt_parceiros/2020/docs/Professionalization%20Following%20Scandals%20-%20Valor%20Setorial.pdf

APRN - Asean Public Relations Network

http://www.aseanprnetwork.org/about-aprn/ethics-principles/

PERHUMAS endorsement video to support GA's first Global Ethics Month.