The Global Alliance for Public Relations and Communication Management proudly announces the first group of member organisations and institutions from around the world that have joined its groundbreaking collaboration with the World Health Organization’s (WHO) QualityRights initiative. This global effort is set to drive transformative change in mental health and human rights across the communication profession in 2025 and beyond.

This announcement is more than a milestone—it’s a global call to action. The Global Alliance invites communication professionals, organisations, and leaders everywhere to register for the free, self-guided WHO QualityRights e-training. This transformative programme empowers individuals to champion mental health, reduce stigma, and promote human rights within their workplaces and communities.

The Global Alliance for Public Relations and Communication Management (Global Alliance) has announced a collaboration with the World Health Organization’s (WHO) QualityRights initiative, reinforcing its 2025 commitment to advancing mental health and wellbeing in the public relations and communication industry.

As January’s Health & Wellbeing Month concludes, Global Alliance will host a free global webinar on 30 January, open to all Public Relations and Communication professionals. The event will mark the release of the Global Alliance How We Are Working Mental Health and Wellbeing Snapshot Report (Snapshot report), highlighting critical challenges and the need for systemic change.

The Public Relations Association of Uganda (PRAU) recently hosted Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, in a strategic meeting aimed at advancing public relations in Uganda.

The discussions brought together PRAU leadership, including Tina Wamala, President of PRAU; Stephen Mwanga, Immediate Past President of PRAU; and Roland Seruyima, Assistant Administrator of PRAU.

The Nigerian Institute of Public Relations (NIPR) on Friday, January 10, 2025, signed a historic Memorandum of Understanding (MoU) with the Advertising Regulatory Council of Nigeria (ARCON) to regulate the Integrated Marketing Communications Ecosystem in Nigeria.

The agreement is to enable a more purposeful ecosystem that will promote effective business ethics, strengthen viable corporate practice, and create a robust regulatory framework to facilitate sustainable growth and development in Nigeria.

NIPR President, Dr. Ike Neliaku, described the tripartite collaboration, which includes the National Institute of Marketing of Nigeria (NIMN) as historic, marking the first time three national regulatory bodies are coming together to synergise for an efficient communications industry.

The Global Alliance is pleased to announce that it has received several bids to host the World Public Relations Forum (WPRF) 2026.

To assess the bids, the Global Alliance board has appointed a committee comprising:

• Boy Kelana Soebroto, Chairman of Perhumas Indonesia Public Relations Association and host of WPRF 2024 in Bali, Indonesia.

• Amith Prabhu, Co-founder of Promise Foundation and host of WPRF 2023 in Chennai, India.

• Fiona Cassidy, Former Chair of PRINZ (Public Relations Institute of New Zealand) and awarded host of WPRF 2020 in Auckland, New Zealand.

For clarity, submitted bids may be updated or amended until 24th January 2025. No further bids will be accepted.

The Global Alliance is collaborating with the World Health Organisation’s (WHO) QualityRights initiative to address mental health and wellbeing challenges in our profession globally.

In 2025, Global Alliance member associations, organisations and educational institutions can offer their members FREE access to the WHO QualityRights e-training on Mental Health, Recovery, and Community Inclusion.

We are thrilled to collaborate with the WHO’s QualityRights initiative in proactively supporting mental health in our profession. Together, we can foster awareness and action among colleagues, clients, and communities.

The demands of the public relations and communications profession are relentless, often leading to significant mental health challenges.

To address this, the Global Alliance Health and Wellbeing Month is dedicated to prioritizing the mental health and wellbeing of professionals worldwide.

This month-long initiative empowers individuals with practical tools, insights, and global expertise to foster mentally healthy workplaces and communities.

Vice President of the Republic of Zambia Mrs. W.K. Mutale -Nalumango, MP, has been conferred with the honorary title of Zambia Institute of Public Relations and Communication (ZIPRC) Fellow, in recognition of her leadership and instrumental role leading to the enactment of the ZIPRC Act No. 11 of 2022.
The accolade was bestowed during the ZIPRC End-of-Year Gala Dinner held at the Urban Hotel in Lusaka. The event brought together industry leaders, public relations professionals, and government representatives to celebrate excellence in communication and public relations.

As the Global Alliance enters its 25th year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

You may submit a nomination by identifying a potential leader from your member organization or region who meets the eligibility requirements given below and has both the skill and the passion to move forward and support our profession.

Candidates for the following positions on the Global Alliance Executive Board are to be elected at the 2025 Global Alliance Annual General Meeting to be scheduled.

The Global Alliance board of directors invites all Global Alliance Members to make a bid for the site of World Public Relations Forum (WPRF) 2026 – 13th Edition.

The Global Alliance’s signature program, virtually from the organisation’s inception, has been its biennial assembly of public relations and communication professionals from around the world who meet to examine major issues affecting the profession and affected by the profession.

This flagship event combines the Global Alliance’s meeting (in conjunction with a 1-day workshop for association leaders, 1-day workshop for universities and 2-days of Global Alliance board meeting) with a full 3 day Forum (1 day of Research Colloquium and 2 days of Business Program) hosted by a member organisation. The Global Alliance and the host organisation work in close partnership.