Global Alliance

Global Survey on AI in PR and Communication Now Open

Global Survey on AI in PR and Communication Now Open

The Global Alliance for Public Relations and Communication Management has partnered with member organizations — Centre for Strategic Communication Excellence (CSCE) and Reputation Lighthouse — on a Responsible AI survey to better understand the AI evolution as it pertains to the Public Relations and Communication profession.

We want to uncover how professionals are addressing ethical and responsible AI, as well as benchmark professional insights and influence. This information will be used to prepare for the Global Alliance AI Symposium to be held in May in Venice in conjunction with the Global Alliance’s Annual General Meeting and European Regional Council Meeting. Based on this survey data and the AI Symposium, we will update the Global Alliance’s Guiding Principles for Ethical and Responsible AI and connect the dots to the Global Alliance’s Responsible Communication Movement. So, this is your opportunity to have a voice in this important advocacy for our profession.

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Global Alliance Champions Mental Health Progress During Health and Wellbeing Month 2025

Global Alliance Champions Mental Health Progress During Health and Wellbeing Month 2025

The Global Alliance for Public Relations and Communication Management proudly concludes Health and Wellbeing Month 2025, celebrating major milestones that advance mental health within the global public relations and communication profession. Through insightful discussions, strategic collaborations, and actionable commitments, this year’s program reinforces the professions collective responsibility to foster mentally healthy workplaces and industry cultures.

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Advocacy for Ethical AI Implementation: A Voice for Responsible Communication

Advocacy for Ethical AI Implementation: A Voice for Responsible Communication

Generative Artificial intelligence is transforming the communication landscape, redefining how messages are crafted, delivered, and received. As communication professionals, we are not just facilitators of dialogue but stewards of ethical influence in a rapidly evolving AI-driven world. This webinar explores the pivotal role of communication leaders in advocating for ethical AI implementation.

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What Responsibilities Do Communication Leaders Hold in Today's Globalized, Polarized, and Complex World?

What Responsibilities Do Communication Leaders Hold in Today's Globalized, Polarized, and Complex World?

The role of the Chief Communications Officer is evolving and expanding (Observatory on Corporate Reputation-OCR, 2024), encompassing many more functions and tasks than those traditionally associated with communication. This has led to the emergence of the term 'CCO-plus" to refer to the professional responsibilities of today’s communication leaders. Similarly, the latest ECM 2024 indicates an increasing pro-occupation by CCOs of their organization’s environment which is often described as overly complex, and characterized by geopolitical tensions and conflicts, and the omnipresence of artificial intelligence.

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Join the Global Conversation on Reputation and Intangible Asset Management—Take the Approaching the Future 2025 Survey!

Join the Global Conversation on Reputation and Intangible Asset Management—Take the Approaching the Future 2025 Survey!

Global Alliance for Public Relations and Communication Management participates as a worldwide partner in Approaching the Future: Trends in Reputation and Intangible Asset Management. It is an annual report developed by Corporate Excellence - Centre for Reputation Leadership in collaboration with CANVAS Estrategias Sostenibles.

Throughout its editions, the report analyses the biggest trends defining the present and future of intangible asset management, with a particular focus on reputation, brand, sustainability, ethics, and transparency.

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Global Alliance Announces First Group of Members Joining WHO QualityRights Initiative

Global Alliance Announces First Group of Members Joining WHO QualityRights Initiative

The Global Alliance for Public Relations and Communication Management proudly announces the first group of member organisations and institutions from around the world that have joined its groundbreaking collaboration with the World Health Organization’s (WHO) QualityRights initiative. This global effort is set to drive transformative change in mental health and human rights across the communication profession in 2025 and beyond.

This announcement is more than a milestone—it’s a global call to action. The Global Alliance invites communication professionals, organisations, and leaders everywhere to register for the free, self-guided WHO QualityRights e-training. This transformative programme empowers individuals to champion mental health, reduce stigma, and promote human rights within their workplaces and communities.

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Global Alliance & WHO QualityRights initiative collaborate to bolster mental health as industry faces mounting pressures in health & wellbeing report

Global Alliance & WHO QualityRights initiative collaborate to bolster mental health as industry faces mounting pressures in health & wellbeing report

The Global Alliance for Public Relations and Communication Management (Global Alliance) has announced a collaboration with the World Health Organization’s (WHO) QualityRights initiative, reinforcing its 2025 commitment to advancing mental health and wellbeing in the public relations and communication industry.

As January’s Health & Wellbeing Month concludes, Global Alliance will host a free global webinar on 30 January, open to all Public Relations and Communication professionals. The event will mark the release of the Global Alliance How We Are Working Mental Health and Wellbeing Snapshot Report (Snapshot report), highlighting critical challenges and the need for systemic change.

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PRAU Hosts Global Alliance Leadership to Strengthen Public Relations Collaboration

PRAU Hosts Global Alliance Leadership to Strengthen Public Relations Collaboration

The Public Relations Association of Uganda (PRAU) recently hosted Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, in a strategic meeting aimed at advancing public relations in Uganda.

The discussions brought together PRAU leadership, including Tina Wamala, President of PRAU; Stephen Mwanga, Immediate Past President of PRAU; and Roland Seruyima, Assistant Administrator of PRAU.

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NIPR, ARCON and NIMN Sign Historic Agreement.

NIPR, ARCON and NIMN Sign Historic Agreement.

The Nigerian Institute of Public Relations (NIPR) on Friday, January 10, 2025, signed a historic Memorandum of Understanding (MoU) with the Advertising Regulatory Council of Nigeria (ARCON) to regulate the Integrated Marketing Communications Ecosystem in Nigeria.

The agreement is to enable a more purposeful ecosystem that will promote effective business ethics, strengthen viable corporate practice, and create a robust regulatory framework to facilitate sustainable growth and development in Nigeria.

NIPR President, Dr. Ike Neliaku, described the tripartite collaboration, which includes the National Institute of Marketing of Nigeria (NIMN) as historic, marking the first time three national regulatory bodies are coming together to synergise for an efficient communications industry.

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Bids Received for World Public Relations Forum 2026

Bids Received for World Public Relations Forum 2026

The Global Alliance is pleased to announce that it has received several bids to host the World Public Relations Forum (WPRF) 2026.

To assess the bids, the Global Alliance board has appointed a committee comprising:

• Boy Kelana Soebroto, Chairman of Perhumas Indonesia Public Relations Association and host of WPRF 2024 in Bali, Indonesia.

• Amith Prabhu, Co-founder of Promise Foundation and host of WPRF 2023 in Chennai, India.

• Fiona Cassidy, Former Chair of PRINZ (Public Relations Institute of New Zealand) and awarded host of WPRF 2020 in Auckland, New Zealand.

For clarity, submitted bids may be updated or amended until 24th January 2025. No further bids will be accepted.

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