Global Alliance Advocates for
Responsible Communication
at World Bank Group

Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, presented to the World Bank Group, emphasising the need for global collaboration on Responsible Communication.

The meeting was led by Corinne Woods, Director of Corporate Communications at the World Bank Group, and attended by David Young, Senior External Affairs Officer at the World Bank Group, and Mateus Furlanetto, Chief Administrative Officer of the Global Alliance.

“The discussions held at the World Bank Group highlight the power of good governance and ethical communication in addressing global challenges. Collaboration across world institutions is key to ensuring that Responsible Communication becomes a universal standard”, stated Prof. Justin Green, President & CEO, Global Alliance.

This engagement follows President Green’s previous addresses to the United Nations (UN) and the Association of Southeast Asian Nations (ASEAN), where he reiterated the importance of recognising Responsible Communication as the United Nations 18th Sustainable Development Goal (SDG).

Global Alliance’s advocacy for Responsible Communication reaffirms its commitment to ethical, inclusive, and effective communication as a cornerstone in addressing global challenges.

Principles of Responsible Communication
01. Open dialogue about global challenges, such as climate change, poverty reduction and democracy.
02. Consider dialogue as the most powerful weapon.
03. Freedom of opinion and press.
04. Ethical approach to organizational and institutional communications, based on facts.
05. Fight against fake news, misinformation and any kind of propaganda.
06. Educate individuals to use their ‘communication powers’, especially through social media responsibly.
07. Public and private support for rigorous and accountable journalism.
08. Support diversity, inclusion and gender equality.
09. Empathy to those who suffer from hunger, poverty, lack of opportunities, war, forced migrations and all discriminations.
10. Positive and inclusive language.

Ends.