Institute for Public Relations
PO Box 118400, 32611-8400, Gainesville
Phone: 352.392.0280 - Fax: 352.846.1122
jmoyer@jou.ufl.edu - Website - Facebook - Twitter - LinkedIn - Youtube
About
The Institute for Public Relations (IPR) is a nonprofit foundation dedicated to research in, on and for public relations. We investigate the science beneath the art of public relations™. We focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use. We do this through three kinds of research:
1. Research in public relations, to guide and evaluate communications programs (in other words, planning research and measurement)
2. Research on public relations, to understand what we do and how we do it (benchmarking and best practices)
3. Research for public relations – the social science underpinnings of our work
Mission
The Institute for Public Relations is dedicated to the science beneath the art of public relations. We focus on research that matters to the practice, providing timely insights and applied intelligence that professionals can put to immediate use.