Global Alliance for Public Relations and Communication Management

About Global Alliance

The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations, organisations and institutions, representing over 360,000 practitioners, academics and students across 126 countries worldwide.

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Global Alliance & WHO QualityRights initiative collaborate to bolster mental health as industry faces mounting pressures in health & wellbeing report
Global Alliance & WHO QualityRights initiative collaborate to bolster mental health as industry faces mounting pressures in health & wellbeing report

The Global Alliance for Public Relations and Communication Management (Global Alliance) has announced a collaboration with the World Health Organization’s (WHO) QualityRights initiative, reinforcing its 2025 commitment to advancing mental health and wellbeing in the public relations and communication industry.

As January’s Health & Wellbeing Month concludes, Global Alliance will host a free global webinar on 30 January, open to all Public Relations and Communication professionals. The event will mark the release of the Global Alliance How We Are Working Mental Health and Wellbeing Snapshot Report (Snapshot report), highlighting critical challenges and the need for systemic change.

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PRAU Hosts Global Alliance Leadership to Strengthen Public Relations Collaboration
PRAU Hosts Global Alliance Leadership to Strengthen Public Relations Collaboration

The Public Relations Association of Uganda (PRAU) recently hosted Justin Green, President and CEO of the Global Alliance for Public Relations and Communication Management, in a strategic meeting aimed at advancing public relations in Uganda.

The discussions brought together PRAU leadership, including Tina Wamala, President of PRAU; Stephen Mwanga, Immediate Past President of PRAU; and Roland Seruyima, Assistant Administrator of PRAU.

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NIPR, ARCON and NIMN Sign Historic Agreement.
NIPR, ARCON and NIMN Sign Historic Agreement.

The Nigerian Institute of Public Relations (NIPR) on Friday, January 10, 2025, signed a historic Memorandum of Understanding (MoU) with the Advertising Regulatory Council of Nigeria (ARCON) to regulate the Integrated Marketing Communications Ecosystem in Nigeria.

The agreement is to enable a more purposeful ecosystem that will promote effective business ethics, strengthen viable corporate practice, and create a robust regulatory framework to facilitate sustainable growth and development in Nigeria.

NIPR President, Dr. Ike Neliaku, described the tripartite collaboration, which includes the National Institute of Marketing of Nigeria (NIMN) as historic, marking the first time three national regulatory bodies are coming together to synergise for an efficient communications industry.

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Bids Received for World Public Relations Forum 2026
Bids Received for World Public Relations Forum 2026

The Global Alliance is pleased to announce that it has received several bids to host the World Public Relations Forum (WPRF) 2026.

To assess the bids, the Global Alliance board has appointed a committee comprising:

• Boy Kelana Soebroto, Chairman of Perhumas Indonesia Public Relations Association and host of WPRF 2024 in Bali, Indonesia.

• Amith Prabhu, Co-founder of Promise Foundation and host of WPRF 2023 in Chennai, India.

• Fiona Cassidy, Former Chair of PRINZ (Public Relations Institute of New Zealand) and awarded host of WPRF 2020 in Auckland, New Zealand.

For clarity, submitted bids may be updated or amended until 24th January 2025. No further bids will be accepted.

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Featured
The President’s 2025 New Year Address - A Celebration of 25 years of Global Alliance and our Profession

The President’s 2025 New Year Address - A Celebration of 25 years of Global Alliance and our Profession

2025 marks Global Alliance’s Silver Jubilee Anniversary - a significant milestone that marks a quarter of a century - 25 years of success, growth, and resilience… welcome to Global Alliance.

Friends and colleagues, it’s that time again when we reflect on the year ending and look forward to the 12 months ahead.

We have lived through a quarter of this 21st Century!

2024 has seen lots of turbulence around the world and lots of rapid change.

What the year has also seen is lots of amazing work in public relations and communications around the world.

Our profession, which is all of you reading this, has stood up…in defence of truth…in defence of accuracy…. and in defence of fairness.

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The President of the Republic of Indonesia Prabowo Subianto represented by the Minister of Communications and Digital of the Republic of Indonesia Meutya Hafid addresses at WPRF 2024

The President of the Republic of Indonesia Prabowo Subianto represented by the Minister of Communications and Digital of the Republic of Indonesia Meutya Hafid addresses 1,468 delegates from 26 countries at World Public Relations Forum 2024

I'm speaking at this forum on behalf of the president of the Republic of Indonesia, who is unable to join us today for an important official visit abroad, and I extend the president's greetings to all participants of the World Public Relations Forum. I was told by Justin that there are more than 26 countries who are sending the representatives here. So again, very well very warm welcome to you all. It's an honor to stand before this distinguished forum and share insight on how Indonesia cultivates its national identity through culture, values, and history to shape global perspective of our nation. In this era of rapid digital transformation, unprecedented opportunities exist to showcase a nation's cultural heritage on the international stage.

Recognizing this potential, Indonesia is actively accelerating its digital transformation to enhance all sectors including cultural domain. Indonesia's cultural heritage is remarkably rich and diverse. As of 2024, the nation has formally recognized almost 2,000 intangible cultural heritage. 13 of which have been inscribed on UNESCO's representative list of the intangible cultural heritage. The government is committed to identifying and also authenticating further intangible cultural heritage with a goal of registering 1,238 items by the end of 2024.

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Opening Address World Public Relations Forum 2024 – Bali, Indonesia by Prof. Justin Green, President & CEO of Global Alliance

Opening Address World Public Relations Forum 2024 – Bali, Indonesia by Prof. Justin Green, President & CEO, Global Alliance

Ladies and Gentlemen, distinguished guests from around the world, whether you have travelled from near or far, from those of you who travelled from North American, Europe, the Middle East, South Asia, Latin American, Africa and of course Asia-Pacific. A very special warm welcome, to those of you at home here in Indonesia. I am delighted to have this wonderful opportunity to address you here this morning.

On behalf of Global Alliance, representing over 360 thousand Practitioners, Academics, Students and Organizations across 126 countries, I want to begin by thanking Sir. Boy (who’s a Giant of a Man), and all his colleagues from our co-hosts Perhumas, the Indonesia Public Relations Association.

One of the greatest and proudest changes I have seen through my time as President, has been our organization’s growth, and it becoming truly global.

Last year, we held the World Public Relations Forum in India. Recently, we’ve hosted AGM’s in Peru, Turkey, Zambia and Kenya. One of Global Alliance’s greatest successes, was establishing our six Regional Councils and offices around the world.

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Opening Remarks World Public Relations Forum 2024 – Bali, Indonesia by Boy Kelana, Chairman of Perhumas Indonesia

Opening Remarks World Public Relations Forum 2024 – Bali, Indonesia by Boy Kelana, Chairman of Perhumas Indonesia

On behalf of Perhumas, the Indonesia Public Relations Association, it is an honour and pleasure to welcome you all to this year's World Public Relations Forum, on this beautiful island of Bali, where tradition meets innovation, and where, I hope, you will find inspiration and collaboration for the journey we are on together.

Today we are at the Grand Opening of the World Public Relations Forum 2024. It is the second day conference, as yesterday we had a very productive session of the Global Communication Knowledge Conference.

We are excited to welcome so many accomplished leaders and professionals from around the world to Indonesia, as we explore this year's theme, “Purposeful Influence for the Common Good.”

Today, Public Relations has evolved beyond strategic communications and stakeholder engagement has become an engine of positive and meaningful change that reaches every corner of our society.

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