The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations, organisations and institutions, representing over 360,000 practitioners, academics and students across 126 countries worldwide.
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Policy 2 of the Global Alliance bylaws (Board Director Nominations & Nomination Committee), outlines the role and duties undertaken by the Nomination Committee in reviewing nominations received and the process for the election of members to the Executive Board, as conducted by the General Assembly of Global Alliance for Public Relations and Communication Management.
The committee has carried out its work with the aim of ensuring that the Global Alliance nomination process is transparent, open and fair.
Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, presented to the World Bank Group, emphasising the need for global collaboration on Responsible Communication.
The meeting was led by Corinne Woods, Director of Corporate Communications at the World Bank Group, and attended by David Young, Senior External Affairs Officer at the World Bank Group, and Mateus Furlanetto, Chief Administrative Officer of the Global Alliance.
Global Alliance for Public Relations and Communication Management (Global Alliance) proudly presents the Global Alliance Education, Training, and Development Month (GAETDM) 2025, set to take place throughout April. This initiative, themed "Reimagining PR & Communication – Ignite, Learn, Transform," calls on educators, practitioners, and industry leaders to explore the future of public relations and communication.
As the industry adapts to evolving technologies, ethical complexities, and shifting audience dynamics, GAETDM 2025 provides a global platform to drive innovation, foster learning, and inspire transformative practices. Through a series of curated programs, GAETDM aims to bridge the gap between academia and industry, ensuring PR and communication professionals remain future-ready.
Prof. Justin Green, President & CEO of the Global Alliance for Public Relations and Communication Management, addressed the World Bank Group, emphasising the urgent need for global collaboration on Responsible Communication today, 18th March 2025 at World Bank Group headquarters in Washington, D.C., USA.
Time to Take Leadership: Trust and Transparency in the Era of the Green Regulation
by Petteri Lillberg
Five years ago, I co-authored a pioneering book on the role of brand and communications professionals in addressing the climate crisis. While the book was reflective and critical, its tone was optimistic and encouraging. It made the case that private enterprise and the business community, rather than governments or nation-states, were the most effective actors in tackling climate challenges.
Fast forward five years, and two things are clear. We have yet to solve the climate crisis, and instead of free markets leading the charge, the European Union is placing increasing faith in regulation. While markets outside Europe may operate under more relaxed regulatory environments, my recent discussions with partners, clients, and experts in the U.S., Latin America, and China confirm that the EU Green Claims Directive is redefining the rules of engagement. As a top business school professor I talked to in New York poignantly put it, the directive has "the potential to become a world law for all and any business wishing to expand internationally."
Security communication and ethics
by Tommi Lehtonen
Numerous crises around the world, including the wars in Gaza and Lebanon, the war in Ukraine, the climate change, and the Covid pandemic, have intensified people’s feelings of insecurity and uncertainty, attracting substantial worldwide attention. Wars, viruses, and natural disasters have produced an atmosphere of insecurity, posing challenges for public authorities in particular. The news media and social media have a significant impact on citizens’ perceptions of safety. Many security and resilience challenges require effective organizational communication. The rising demand for security makes the ethics of security communication an urgent concern.
International research shows that individuals and communities cherish and aspire to security (Pew Research Center 2019, Pinker 2018). Security is a value, or a feature that is seen advantageous and desirable. Citizens are interested in security issues, therefore communication about and for security has importance. Despite this, not everyone is concerned about safety, and many people love adventure and risk-taking in proper situations. People can also erode security by their own activities, even on a global scale, as seen by the climate crisis and environmental destruction. Therefore, simply valuing security does not guarantee its protection. At the same time, we can and should evaluate all human activity, including security efforts and communication, from an ethical standpoint.
The President’s 2025 New Year Address - A Celebration of 25 years of Global Alliance and our Profession
2025 marks Global Alliance’s Silver Jubilee Anniversary - a significant milestone that marks a quarter of a century - 25 years of success, growth, and resilience… welcome to Global Alliance.
Friends and colleagues, it’s that time again when we reflect on the year ending and look forward to the 12 months ahead.
We have lived through a quarter of this 21st Century!
2024 has seen lots of turbulence around the world and lots of rapid change.
What the year has also seen is lots of amazing work in public relations and communications around the world.
Our profession, which is all of you reading this, has stood up…in defence of truth…in defence of accuracy…. and in defence of fairness.
The President of the Republic of Indonesia Prabowo Subianto represented by the Minister of Communications and Digital of the Republic of Indonesia Meutya Hafid addresses 1,468 delegates from 26 countries at World Public Relations Forum 2024
I'm speaking at this forum on behalf of the president of the Republic of Indonesia, who is unable to join us today for an important official visit abroad, and I extend the president's greetings to all participants of the World Public Relations Forum. I was told by Justin that there are more than 26 countries who are sending the representatives here. So again, very well very warm welcome to you all. It's an honor to stand before this distinguished forum and share insight on how Indonesia cultivates its national identity through culture, values, and history to shape global perspective of our nation. In this era of rapid digital transformation, unprecedented opportunities exist to showcase a nation's cultural heritage on the international stage.
Recognizing this potential, Indonesia is actively accelerating its digital transformation to enhance all sectors including cultural domain. Indonesia's cultural heritage is remarkably rich and diverse. As of 2024, the nation has formally recognized almost 2,000 intangible cultural heritage. 13 of which have been inscribed on UNESCO's representative list of the intangible cultural heritage. The government is committed to identifying and also authenticating further intangible cultural heritage with a goal of registering 1,238 items by the end of 2024.