Global Alliance for Public Relations and Communication Management

About Global Alliance

The Global Alliance for Public Relations and Communication Management is the confederation of the world's major PR and communication management associations, organisations and institutions, representing over 360,000 practitioners, academics and students across 126 countries worldwide.

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The President’s 2026 New Year Address: Celebrating 25 years of Global Alliance - Watch the video below:
 
News
News
Global Alliance Seeks Membership Candidates for Executive Board – Deadline Extended to 27 February 2026
Global Alliance Seeks Membership Candidates for Executive Board – Deadline Extended to 27 February 2026

Following requests from several Global Alliance members, the deadline for submission of Executive Board nominations has been extended to allow broader participation across our global membership.

As the Global Alliance enters its 26th year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

You may submit a nomination by identifying a potential leader from your member organization or region who meets the eligibility requirements given below and has both the skill and the passion to move forward and support our profession. 

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Health & Wellbeing Month 2026 - Supporting healthier professional workplaces, together
Health & Wellbeing Month 2026 - Supporting healthier professional workplaces, together

Each January, the Global Alliance for Public Relations and Communication Management brings the global public relations and communication profession together to focus on mental health and wellbeing at work.

Health & Wellbeing Month 2026 recognises that wellbeing is shaped by workplace culture, leadership behaviours, and professional expectations, not individual resilience alone.

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Global Alliance World Public Relations Forum (WPRF) 2028 – Call for bids
Global Alliance World Public Relations Forum (WPRF) 2028 – Call for bids

The Global Alliance board of directors invites all Global Alliance Members to make a bid for the site of Global Alliance World Public Relations Forum (WPRF) 2028 – 14th Edition.

The Global Alliance’s signature program, virtually from the organisation’s inception, has been its biennial assembly of public relations and communication professionals from around the world who meet to examine major issues affecting the profession and affected by the profession.

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Advancing PR and Communication Worldwide: Highlights from Best of Education, Training and Development Month
Advancing PR and Communication Worldwide: Highlights from Best of Education, Training and Development Month

As we wrap up Best of Education, Training and Development Month, we celebrate a rich collection of conversations that strengthened the knowledge base and professional capability of our global communications community. Our journey included strategic insights from the “REIMAGINING PR & COMMUNICATION: IGNITE, LEARN, TRANSFORM” kick-off series, exploring the theme “Shaping the Future: Advancing PR and Communication Education for a Changing World,” along with “Navigating Change – Recommendations for Advancing Undergraduate PR Education.” These sessions grounded our month-long focus in the evolving needs of the profession and the role education plays in preparing current and future leaders. The cap-off webinar, “Transforming the Landscape: Future-Ready PR & Communications Strategies,” provided a compelling close, equipping practitioners with frameworks and tools to respond confidently to the rapidly changing communications environment.

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Thoughts
Featured
Celebrating 25 years of Global Alliance - 2026 New Year message from Prof. Justin Green, President & CEO, Global Alliance for Public Relations and Communication Management 

Celebrating 25 years of Global Alliance - 2026 New Year message from Prof. Justin Green, President & CEO, Global Alliance for Public Relations and Communication Management 

Leaders in public relations and communication management, friends and colleagues around the world, it is my great honour to wish you well for the year ahead on behalf of your Global Alliance.

It is traditional in many cultures at this time of the year to look back on the year just past and ahead to the year now starting.

Before I do that, I want to thank all of you for your continued support of our great global profession.

Without your leadership and active involvement at a national, regional and global level, there would be no Global Alliance, and our profession would be all the poorer for that.

One constant in all the change we are living through is how leaders like you have stepped up and taken the lead.

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AI isn’t a threat to public relations and communication professionals. Our silence is. - Why communication professionals must lead the strategic AI conversation

AI isn’t a threat to public relations and communication professionals. Our silence is.
Why communication professionals must lead the strategic AI conversation

By Adrian Cropley, FRSA, FCSCE, IABC Fellow, SCMP

When artificial intelligence (AI) first started appearing in our communication toolkit, it brought a mix of curiosity and concern. Some saw the opportunity: faster content, sharper insights, more time for strategic thinking. Others worried—about being replaced, getting it wrong, or walking into an ethical minefield.

Now, AI is no longer just emerging—it’s shaping our world in real time. And the real issue isn’t if we use AI. It’s how we lead with it.

Here’s the truth: we’re not leading strongly enough.

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Welcoming Remarks at the Indonesia PR Convention 2025 by Prof. Justin Green

Welcoming Remarks at the Indonesia PR Convention 2025
By Prof. Justin Green

It is a great pleasure and an honour to join you today at the Indonesia PR Convention 2025 in Surabaya organized by Perhumas the oldest and largest PR Association in Indonesia.

I believe Indonesia stands at a pivotal moment where your diversity, your democratic energy, and your cultural values can position you as a global model of collaborative communication.

Indonesia’s greatest strength is also its greatest complexity: its diversity.

When institutions operate in isolation, gaps form and, in those gaps, misinformation spreads.

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Between Pontiffs and Engineers of the Abyss

Between Pontiffs and Engineers of the Abyss

Paulo Nassar

 In the contemporary geopolitical landscape, where interdependence should unite us, we once again witness the rise of invisible—but profoundly real—walls.

Economic tariffs multiply like trenches raised against the spirit of cooperation. Instead of opening markets, we open wounds. Instead of promoting fair trade, we fuel fear of the other.

The logic of wild protectionism hides the resurgence of an old figure: the bridge destroyer. He wears the suit of a head of state but acts as an architect of the abyss. He dismantles agreements, sabotages multilateral organizations, and imposes tariffs not as instruments of balance, but as weapons of intimidation.

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