Academic Case Studies

Case studies are a powerful link between pedagogy and the practice of public relations. Written by educators, they are teaching material for grooming the next generation of public relations professionals.

2014 Winner of COMM PRIX Awards

Susheela Varghese, Associate Professor at Singapore Management University

Boosting babies: Singapore's drive to raise its birth rate

2014 Winner of Award of Distinction

José Gabriel Andrade and Patrícia Dias, Catholic University of Portugal, in collaboration with TAP Portugal

The PR pyramid: Guidelines for social media management

"TAP is in an industry where credibility and values ​​of trust and safety are core. We believe that communications plays a central role in upholding these values. This approach to communication is shared at the Catholic University of Portugal, which has worked closely with TAP in research on Public Relations and in the dissemination of best practices. The COMM PRIX Awards are the major global recognition any Public Relations professional or organizations may achieve. We are much honored to receive this prize which tells us we are working in the right direction."

Patrícia Dias
Catholic University of Portugal

2013 Winner of COMM PRIX Award

Gas Natural Fenosa

The Role of Communications in a Merger

"Our Academic Case describes the process of communication in the merger operation between Gas Natural and Unión Fenosa, two giants in the Spanish Energy Sector. We are very proud of our case, and it has been an honour for Gas Natural Fenosa to be recognized by the prestigious Global Alliance COMM PRIX Awards, that celebrate the most outstanding case studies and public relations programs."

Jordi García Tabernero,

Managing Director Communications and the Chairman’s Office