Global Alliance Board Engages with PRSSA Chapter at USMP Peru to Discuss Trends in Public Relations and Communications
In an enlightening exchange of ideas and insights, the Global Alliance for Public Relations and Communication Management Board met with the students of the Public Relations Student Society of America (PRSSA) Chapter at Universidad de San Martín de Porres (USMP) in Peru. The event, held on May 23, 2024, served as a vibrant platform for discussing the latest trends and future directions in public relations and communications.
The session, which saw active participation from both board members and students, highlighted several key trends shaping the industry. Discussions ranged from the increasing importance of digital media, the impact of artificial intelligence on communication strategies, to the growing need for transparency and ethical practices in public relations.
Students had the opportunity to pose questions and share their perspectives on various topics, including crisis communication and the integration of corporate social responsibility in PR campaigns. This interaction underscored the importance of preparing the next generation of PR professionals to navigate a dynamic and complex communication environment.
The Global Alliance Board’s visit to USMP Peru is part of a broader initiative to foster global connections and support the development of public relations education. The board members expressed their enthusiasm for future collaborations and reiterated their commitment to nurturing young talent in the field.
Board members attending the meeting were: Justin Green, President & CEO of Global Alliance (Ireland), Philip T. Bonaventura from PRSA (USA), Hamilton dos Santos from Aberje (Brazil), Peter Mutie from Peterson Communications (Kenya), Dr. Amybel Sánchez, Dean of USMP (Peru) and Global Alliance´s CAO, Mateus Furlanetto.
