Vice President of the Republic of Zambia Mrs. W.K. Mutale -Nalumango, MP, has been conferred with the honorary title of Zambia Institute of Public Relations and Communication (ZIPRC) Fellow, in recognition of her leadership and instrumental role leading to the enactment of the ZIPRC Act No. 11 of 2022.
The accolade was bestowed during the ZIPRC End-of-Year Gala Dinner held at the Urban Hotel in Lusaka. The event brought together industry leaders, public relations professionals, and government representatives to celebrate excellence in communication and public relations.

As the Global Alliance enters its 25th year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a nomination candidate for Global Alliance Executive Board.

You may submit a nomination by identifying a potential leader from your member organization or region who meets the eligibility requirements given below and has both the skill and the passion to move forward and support our profession.

Candidates for the following positions on the Global Alliance Executive Board are to be elected at the 2025 Global Alliance Annual General Meeting to be scheduled.

The Global Alliance board of directors invites all Global Alliance Members to make a bid for the site of World Public Relations Forum (WPRF) 2026 – 13th Edition.

The Global Alliance’s signature program, virtually from the organisation’s inception, has been its biennial assembly of public relations and communication professionals from around the world who meet to examine major issues affecting the profession and affected by the profession.

This flagship event combines the Global Alliance’s meeting (in conjunction with a 1-day workshop for association leaders, 1-day workshop for universities and 2-days of Global Alliance board meeting) with a full 3 day Forum (1 day of Research Colloquium and 2 days of Business Program) hosted by a member organisation. The Global Alliance and the host organisation work in close partnership.

As the curtain falls on WPRF 2024, we extend our heartfelt gratitude to everyone who attended the World Public Relations Forum (WPRF) 2024. Co-hosted by Perhumas, the Indonesia Public Relations Association, on the stunning island of Bali, your presence and participation made this year’s forum an outstanding success.

From insightful panel discussions to thought-provoking keynote addresses, the energy and engagement brought by each delegate have truly enriched the event. Together, we explored innovative ideas, exchanged valuable knowledge, and forged meaningful connections to shape the future of public relations.

During the Indonesia Young Public Relations Gathering 2024, held on the final day of the WPRF 2024, Kanjeng Gusti Pangeran Adipati Arya Mangkunegoro X, the leader of the Mangkunegaran Kingdom in Surakarta, Indonesia, delivered a speech on "Purposeful Social Change Through Culture."

The theme of collective responsibility was echoed by Kanjeng Gusti Pangeran Adipati Arya Mangkunegoro X, leader of the Mangkunegaran Kingdom in Surakarta, Indonesia, who spoke passionately about the role of culture in shaping the future. “Culture evolves,” he said. “It becomes a part of daily life and needs to align with the context of its era to remain relevant.” The Mangkunegaran Kingdom’s “culturefuture” initiative offers a blueprint for integrating tradition with innovation. It encompasses mental health, education, environmental sustainability, and the arts, demonstrating that culture is not a relic but a dynamic force for progress.

“The youth of today are the leaders of tomorrow,” declared Boy Kelana, Chairman of PERHUMAS, as he opened the final day of the Indonesia Young Public Relations Gathering 2024 in Bali. These words reverberated through the conference, a resounding call for young professionals to not only dream of a better future but to actively build it. Youth, with its inherent energy, creativity, and audacity, has the potential to shape a world that is responsible, inclusive, and sustainable. For public relations professionals, the message was unequivocal: the time to lead with purpose is now.

Public relations (PR) professionals stand at a critical juncture where their leadership and influence are being tested like never before. Across industries and communities, they have led vital initiatives in sustainability, collaboration, and trust-building. Yet the demands placed on PR by stakeholders, society, and even the profession itself have raised the bar to unprecedented heights. Now, more than ever, PR professionals are expected to act not only as strategic communicators but as the ethical conscience and driving force of their organizations—a role that requires them to embody both the head and heart of leadership.

Collaborative Alliance for Collective Impact session at the Indonesia PR Convention, with several Indonesia’s PR and Communications Associations led by Perhumas – Indonesia Public Relations Association and the Ministry of Communications and Digital Affairs.

The session brought together key players in public relations and communications to discuss innovative strategies for fostering impactful collaboration across sectors. With a focus on aligning efforts to address pressing national and global challenges, the event underscored the importance of synergy in achieving collective goals.

Public relations stands at a transformative juncture. With the increasing prominence of Environmental, Social, and Governance (ESG) standards, the United Nations Sustainable Development Goals (SDGs), and intensifying compliance expectations, PR professionals are uniquely positioned to lead ethical governance and drive social change. Many practitioners have long championed societal progress, using their platforms to amplify marginalised voices, foster transparency, and address complex global challenges. Now, the profession must formalise this role by embedding ethics at the core of its identity and practices.

In an age of fractured trust and relentless skepticism, communication professionals face unparalleled challenges. Trust in governments, media, and institutions has reached historically low levels, as demonstrated by the 2024 Edelman Trust Barometer. It paints a bleak picture: institutions are seen as either competent or ethical, rarely both. For communication professionals, this dual failure presents both a challenge and an opportunity. Trust, power, and influence—long at the heart of public relations—have become critical tools for navigating this volatile landscape.