TRENDS AND TRANSFORMATION MONTH: 13 – 14 MARCH 2024
After Lisbon, March 2024 sees the second Global Alliance European Regional Summit, which will be held in Madrid on 13-14 March 2024, to celebrate its fourth global Trends and Transformation Month.
The European Communication Summit is emerging as the premier communication event at the European level. It will be a unique networking opportunity for leaders and members of European communication associations, to exchange insights and best practices that affect our profession.
The summit aims to address the evolving landscape of AI: impacts on internal & external Comms and strategies for combating fighting polarization from a public relations perspective.
It will also provide an opportunity to participate in a European level collaboration in PR and Communications management, which we will build together making us stronger and more effective.
This summit, organised by the European Regional Council of the Global Alliance for PR and Communications Management and Dircom, the Spanish leading association of Communication Directors, will bring together PR experts and leaders of major national communications associations from the whole of Europe.
The main benefits of the European Communication Summit in Madrid are:
· provide invaluable guidance to communications professionals navigating these complex times.
· share visionary ideas with a global audience.
· engage with other thought leaders and industry experts, expanding your professional network.
· access to all conference materials and a digital compilation of the event.
We encourage all GA members and all Regional Councils to support the Trends and Transformations month by organising events and submitting articles, videos, podcasts in their countries and regions to address the challenges from their various perspectives. Do please promote these through social media with the month’s hashtag #PRTrends2024. Your contributions will be very welcome!
By embracing closer collaboration between the members of the Global Alliance we can all grow, learn from each other and open new channels for communication, leading to ever-higher standards of professionalism. A close, inclusive culture, which brings our family of PR organisations closer together, will benefit us all.
THE AGENDA OF THE EVENT
Global Alliance European Communication Summit
13-14th de march | Madrid
The Global Alliance and the Association of Communication Directors, Dircom, is excited to extend to you an invitation to attend at the exclusive European Communication Summit 2024, scheduled for March 13 - 14 in Madrid, Spain.
The European Communication Summit* is emerging as the premier communication event at the European level. It will be a unique networking opportunity for Dircom's partners, as well as leaders and members of European communication associations, to exchange insights and best practices that affect our profession.
The summit aims to address the evolving landscape of AI: impacts on internal & external Comms and strategies for combating fighting polarization from a public relations perspective.
Do not miss this exclusive opportunity to share experiences with high-level professionals like you.
*All Summit sessions are free to attend.
WHY YOUR PARTICIPATION MATTERS?
Your insights would provide invaluable guidance to communications professionals navigating these complex times.
This is an excellent opportunity to share your visionary ideas with a global audience.
Engage with other thought leaders, expanding your professional network.
Your presence would greatly enhance the quality and depth of our discussions.
BENEFITS
Networking Opportunities: Engage with other thought leaders and industry experts.
Post-Conference Materials: Access to all conference materials and a digital compilation of the event.
SCHEDULE
Wednesday, March 13 - Hotel NH Madrid Nacional (Paseo del Prado, 48)
15:00h Global Alliance Attendees Internal work meetings
16:30h Panel on internationally recognized best practices. Presented by Comunication Directors from several European countries (panelists to be detailed in the following days)
- Velo-city: Impactful post-pandemic comms strategy | EMEL + Lisbon Project | Portugal
- L'Oréal Best Practice TBC
- ODS 18 on Clear and Responsible Communications Initiative
- "We know who the next head of state will be!" campaign | Tipsport Group | Czech Republic
20:00h Welcome Dinner
Hosted by Dircom
Thursday, March 14 - Museo del Prado
9:00h Exclusive Guided Visit to Prado Museum
Thursday, March 14 - CaixaForum (Paseo del Prado, 36)
11:00h Networking Coffee
11:30h Welcome
11:45h Panel 1: AI: impacts on Internal & External Comms (panellists to be detailed in the following days)
- Kia Haring. Senior VP Communications & Sustainability, VR Group (Finland)
- Alastair McCapra. CEO. Chartered Institute of Public Relations (CIPR, UK).
-Moderator TBC
12:20h Panel 2: Fighting polarization in society, the role of PR (panellists to be detailed in the following days)
- Nils Haupt. Senior Director for Corporate Communications (HAPAG/LLOYD AG, Germany)
- Biagio Oppi. Director for External Communications. (Pfizer, Italy)
Moderated by Silvia Arto. Global Head of Functions Communications (BNP Paribas, France)
13:00h Keynote Speech and Closing Session
Minister of Spanish Government TBC
Presented by Miguel López-Quesada, President of Dircom
13:45h Networking Lunch
RECOMMENDED HOTEL (special rate)
NH Madrid Nacional (Paseo del Prado, 48 - Madrid).
