Two intensive days of debates, panels, and conferences that brought together communication professionals from all over Europe marked the 2024 edition of the European Communication Summit in Madrid. Led by the European Regional Council of the Global Alliance and hosted by Dircom, this summit brought together high-level PR experts and leaders of major national communications associations.

Embark on a journey of insights into responsible communication as we present "Navigating Responsible Communication: Lessons from Europe" in our upcoming webinar on March 25th between 9:00 am to 11:30 am (GMT)/ 10:00 am to 12:30 pm (CET). Join thought leaders from across the continent as they share Seven Best Practices, addressing the significance of responsible communication, social responsibilities of PR professionals, and impactful business cases.

Thank you all for joining the Ethics Month 2024!

The Global Alliance Ethics Month in February 2024 reminded us again of the importance of ethics in communication – it also brought attention to our role as communication professionals in shaping perceptions, driving conversations, and impacting societies. During the month, we discussed the dilemmas we face in our profession - and strategies for maintaining integrity, fostering trust, and driving positive change.

Date & Time: Thursday 29 February 2024 at 14-15 HRS GMT

 A year ago AI was something only a few communicators were familiar with. But with the launch of ChatGBT AI has become a key topic for professional communicators. AI can definitely be of great help for news media and communication teams, but it also raises a number of ethical questions. In this webinar we wish to discuss the dilemmas that we foresee news media and professional communicators will be confronted with in the years to come.

Date & Time: Thursday, 22February 2024 at 10-11 HRS GMT

Lately much has been discussed on the business value of trust in the app-based, data-driven circular economy. Trust and privacy move hand-in-hand. When individuals trust they are more likely to engage in, interact with, and disclose detailed information about themselves. Yet, of course, this disclosure and in turn, the trust attached, are highly contextually and interpersonally dependent. Recent research has revealed that privacy is a privilege that is afforded by a number of factors tightly linked to social-economic circumstances. Our relationship to not just organizations, but the level of involuntary exposure to data collection – in the environment and through the products and services that we consume are dependent on the privacy levels we can financially afford. Interestingly, from the perspective of data-driven environmental technology such as smart environments (domestic and work-related) these technologies are currently being developed to support wellbeing. This webinar features a dialogue and interview-like analysis (Rousi the interviewer and Vakkuri the interviewee) of two studies we undertook: 1) on smart work places to support worker wellbeing; and 2) anonymised AI-driven video surveillance for elderly care. Through the frames of organizational trust and Vakkuri’s ethical AI development tool, ECCOLA, the discussion will focus on dissecting the scenarios in relation to ethical AI, challenging the role of trust in the privacy economy, and whether or not indeed, the interventional cases presented can ever be fully ethical.

Date & Time: Thursday 15 February 2024 at 12-13 HRS GMT

In our interconnected economic world, the escalating complexity of crises, driven by climate change and other stressors, has given rise to a state of perpetual crisis known as polycrisis. While this poses challenges for communication and corporate strategy professionals, there are valuable lessons to be learned from organizations that excel in thriving amid such conditions. This webinar explores the intricate dynamics of organizations involved in conflict mitigation and peacekeeping. Panelists discuss public expectations from companies, the role of peacekeeping organizations, and the ethical responsibilities of corporations in complex geopolitical contexts. Topics include the impact of corporate engagement in the Russia-Ukraine war on reputation and trust, collaborative efforts between corporations and peacekeeping entities, and the delicate balance between corporate interests and social responsibility during conflicts.

The Global Alliance and the Association of Communication Directors, Dircom, is excited to extend to you an invitation to attend at the exclusive European Communication Summit 2024, scheduled for March 13 - 14 in Madrid, Spain.

The European Communication Summit* is emerging as the premier communication event at the European level. It will be a unique networking opportunity for Dircom's partners, as well as leaders and members of European communication associations, to exchange insights and best practices that affect our profession.

The summit aims to address the evolving landscape of AI: impacts on internal & external Comms and strategies for combating fighting polarization from a public relations perspective.

Professor Justin Green, President & CEO of Global Alliance, embarked on his inaugural official engagement during his visit to South Africa, hosted by the Public Relations Institute of Southern Africa (PRISA). The event, a hybrid session held this Monday afternoon, January 22nd, centered around the crucial theme of "PRISA caring about the wellbeing of Practitioners," aligning seamlessly with the ongoing Global Alliance Health & Wellbeing Month.

As the Global Alliance enters its 24th year of service to the international public relations and communication management profession, we extend an open invitation to all our member organizations to nominate senior leaders to represent their membership organization by becoming a candidate for Global Alliance Executive Board.

Global Alliance for Public Relations and Communication Management has put together a series of activities to celebrate Health and Wellbeing Month this January. In this webinar, Jenny Muir, an international communication and advocacy expert and the former president of the Public Relations Institute of Australia (PRIA) will walk you through the professional curtain and help you touch on some industry realities plus the importance of looking after yourself, your colleagues, and the community from a mental health and suicide prevention perspective.

Also joining her in this webinar is Zarah Hernaez, former Corporate Communications Manager of Total Philippines and an experienced communications consultant, who will help contextualize the impact of current and likely environmental factors that PR and communications professionals will need to address in 2024.