Join the free Webinar: Organizational Trust in the Privacy Economy
Date & Time: Thursday, 22February 2024 at 10-11 HRS GMT
Lately much has been discussed on the business value of trust in the app-based, data-driven circular economy. Trust and privacy move hand-in-hand. When individuals trust they are more likely to engage in, interact with, and disclose detailed information about themselves. Yet, of course, this disclosure and in turn, the trust attached, are highly contextually and interpersonally dependent. Recent research has revealed that privacy is a privilege that is afforded by a number of factors tightly linked to social-economic circumstances. Our relationship to not just organizations, but the level of involuntary exposure to data collection – in the environment and through the products and services that we consume are dependent on the privacy levels we can financially afford. Interestingly, from the perspective of data-driven environmental technology such as smart environments (domestic and work-related) these technologies are currently being developed to support wellbeing. This webinar features a dialogue and interview-like analysis (Rousi the interviewer and Vakkuri the interviewee) of two studies we undertook: 1) on smart work places to support worker wellbeing; and 2) anonymised AI-driven video surveillance for elderly care. Through the frames of organizational trust and Vakkuri’s ethical AI development tool, ECCOLA, the discussion will focus on dissecting the scenarios in relation to ethical AI, challenging the role of trust in the privacy economy, and whether or not indeed, the interventional cases presented can ever be fully ethical.
Main takeaways:
• Our research shows that communication is the key to making AI and data-driven systems more ethical
• Communication increases trust – supporting transparency and building relationships
• Technology cannot be unethical – it is the humans, their intentions, and use that can make innovation ‘ethically unclean’ – being pro-active in identifying and communicating about potential ethical concerns can steer developments towards societally optimal directions
Presenters:
Rebekah Rousi
Rousi holds a PhD in Cognitive Science with extensive experience of research and teaching in Human-Technology Interaction. Her main research specialty is in User Experience and human experience (semiotics, communication, logic, culture) with technology. Rousi is currently Principal Investigator of an Academy of Finland project titled, “The emotional experience of privacy and ethics in everyday pervasive systems (BUGGED)” and leads the VME Interaction Design Environment for development and research of future human-technology interaction. Rousi’s research interests include embodied experience in human-robot interaction, human-AI interaction, posthumanism, trust, and ethics in data-driven systems.
Ville Vakkuri
Vakkuri has combined ethical consideration with software engineering practices and AI system development. Vakkuri has worked both in national and international research projects as a technology ethics expert. The overarching theme of his work is active collaboration between academia and industry.